Official Master's Degree in Direction and Management of Cultural and Creative Industries
Characteristics of the Official Master's Degree in Research and Innovation Management in Communication

Official Master's Degree in Direction and Management of Cultural and Creative Industries

The Cultural and Creative Industries (CCI) cover a very wide spectrum of goods, services and activities of cultural, artistic and heritage content, linked to strategic and leisure sectors that are responsible for their production, reproduction, promotion, dissemination and marketing. The CCIs include a set of economic sectors with great potential for future development on a global scale: audiovisual (cinema, TV, video games, animation…), graphic publishing (books, periodicals), music (live shows, record companies) , performing arts, visual arts, handicrafts, fashion, design and services linked to cultural and natural heritage (museums, historical and archaeological sites…).

Due to its exponential growth, the UEMC and PROMERITS have incorporated into their training offer the Master’s Degree in Direction and Management of Cultural and Creative Industries, which provides students with knowledge of cultural management, strategy, marketing and cultural communication, entrepreneurship, among others. others, which will allow you to develop projects in any field of cultural and creative industries.

The CCIs are demanding specialized managers capable of dealing with sophisticated production processes, complex production chains and the dissemination of art, culture and heritage on a large scale in different markets, taking advantage of technological transformations and the role of the media.

Therefore, in order to achieve the skills and competencies required in the industry, the students, throughout their training process, will carry out practical cases where they must carry out different cultural initiatives and project management adapted to the reality of the sectors. , so that learning from the first moment adapts to the demand of the industry.

Objectives of this Official Master's Degree

The Master’s Degree in Direction and Management of Cultural and Creative Industries pursues the following objectives:

Know and understand the specificities in the field of management of cultural and creative industries, both companies and public and private institutions as well as non-profit entities that operate in the sector.
Provide knowledge and tools of management, communication, human resources, financing and relevant aspects to manage a project in the field of cultural and creative industries.
Facilitate leadership skills and cultural cooperation.
Develop a strategic vision of the culture, leisure and creativity sector.
Improve professional skills to be able to assume responsibilities with solvency within cultural organizations.
Prepare to face the challenges of daily activity in the different projects and specificities of the cultural and creative industry sector.
Promote the capacities of cultural and creative entrepreneurship among the participants.

Professional outings

The Master’s Degree in Direction and Management of Cultural and Creative Industries has a professional orientation to facilitate the incorporation of students into the labor market, or to allow the recycling of professionals who are already incorporated into the labor market.

The following professional opportunities can be highlighted, taking into account the versatility and dynamism of this type of industry:

  • Culture Manager.
  • Technician in the field of culture and creativity.
  • Administrator of public or private cultural societies and entities.
  • Director and/or coordinator of cultural, musical, gastronomic,
  • Tourist festivals.
  • Technical guide-interpreter of cultural
  • Tourism.
    Cultural Marketing Manager.
  • Manager of cultural and creative industries companies.
  • Responsible for cultural institutions and facilities (museums, cultural centers, houses of culture, service providers,
  • Conference centers, fairs, foundations, residences, universities…).
  • Technician in cultural departments of the administration of public institutions.
  • Manager of sports facilities (public and private).
  • Director-Manager of Auditoriums, Cinemas or Theaters.
  • Technician in International Development Cooperation.
  • Consultant.
    Director, patron and technician of Foundations and technician of associations or entities of the third sector.
  • Cultural Communication Technician.
  • Cultural journalist and art and culture critic.
  • Community Manager.
  • Social Media Strategist.
  • Intellectual Property Rights Manager.
  • European project manager.
  • Local development technician.
  • Responsible for fundraising.
  • Publisher of books and magazines.
  • Cultural events programmer.
  • Manager and representative of artists.
  • Advisors in political-cultural companies.
  • Management of archives and libraries, in the conservation and organization of cultural heritage.
  • Audiovisual producer.
  • Director of video game companies.
  • Other technical activities and management and direction in fields such as fashion, cinema, advertising, software applications, etc.
  • Responsible for dissemination, audiences and communication in companies in the sector.

Teaching program

Asignatura

Tipo

ECTS

Periodo

Análisis, Estudio y Desarrollo de Audiencias

OB

3

1º S

Dirección y Gestión de Equipos y Personas

OB

3

1º S

Diseño, Planificación Estratégica, Ejecución y Evaluación de Proyectos

OB

6

1º S

Fundamentos Jurídico-Mercantiles de las Industrias Culturales y Creativas      

OB

3

1º S

Fundamentos Teóricos de las Industrias Culturales y Creativas

OB

3

1º S

Gestión de Eventos Culturales. Ocio, Dinamización Turística y Deporte

OB

6

1º S

Políticas Culturales en la Sociedad Actual. Planificación Territorial y Cooperación

OB

6

1º S

Estrategias de Gestión en Sectores Específicos de las Industrias Culturales y Creativas

OB

3

2º S

Estrategias de Innovación en el Sector del Ocio, la Cultura y el Turismo        

OB

3

2º S

Gestión Emprendedora

OB

3

2º S

Marketing y Comunicación Digital en las Industrias Culturales y Creativas

OB

3

2º S

Mecenazgo, Financiación y Captación de Fondos

OB

3

2º S

Prácticas Externas

PE

9

2º S

Trabajo Fin de Máster

OB

6

2º S

Request Information to know the complete program.

Reasons to enroll with PROMERITS

On-line Multi-device
Internships in the best Companies and Centers of the Cultural and Creative Industry
Teachers with Great Experience in Direction and Management of Cultural and Creative Industries
Library and Documentation
Personalized Tutor

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